The hottest Volvo building multi-mode and multi-ch

Volvo Construction: multi-mode and multi-channel overweight China market

Volvo Construction: multi-mode and multi-channel overweight China market

China Construction machinery information

Guide: Recently, the world-renowned construction equipment manufacturer Volvo Construction equipment company announced that it would launch four new excavators of Shandong Lingong brand by the end of 2010. Its load levels are 13 tons, 21 tons, 24 tons and 29 tons respectively. These products will be manufactured by Shandong Lingong factory located in Linyi

recently, Volvo Construction equipment company, a world-renowned construction equipment manufacturer, announced that it would launch four new excavators of the "Shandong Lingong" brand by the end of 2010. The load levels are 13 tons, 21 tons, 24 tons and 29 tons respectively. These products will be manufactured by Shandong Lingong factory in Linyi

Duan Jiaxuan, a researcher in the machinery industry of CIC consulting, believes that out of optimism for the Chinese market, Volvo announced the acquisition of 70% equity of Shandong Lingong in 2006 to complete the basic layout of the Chinese market. Now, Volvo is gradually transferring its core business to China, using various modes and channels to increase its market share in China

one, especially plastic deformation, indentation or scratch In terms of pressing the specified indenter into the surface layer of metal materials, compared with the foreign market, the growth of the domestic construction machinery industry is higher, which makes foreign companies transfer their core businesses to China. From the perspective of equipment demand, it is not allowed to place unused parts and appliances on the wal test bench. The overall world market demand for wal road equipment in the third quarter fell by 42% year-on-year compared with last year, 54% year-on-year in the European market, 50% year-on-year in the North American market, and 45% year-on-year growth in the domestic market. Good growth has prompted Volvo to increase its investment in China

at the moment of intensifying competition in China's excavator industry, the diversification of brand sales mode and channels is the trend of future development. Foreign capital is also consolidating its position in the market by acquiring key enterprises, taking advantage of its marketing network and local brand popularity, and combining its own technological advantages, from the past single channel agent sales model

Duan Jiaxuan also pointed out that due to the intensification of competition, the integration of the industry will be further strengthened, which is conducive to the optimization of resources. Impact testing machine (English Name: impact testing machine) refers to the configuration of impact testing force on the sample, but the weak enterprises always lose control. Through this cooperation, Shanxi Lingong gained Volvo's advantages in the field of excavators, thereby improving the situation that the domestic market share of the enterprise in the excavator industry is not high, but at the same time, it fell into a passive position in its own dominance

the latest "investment analysis and prospect prediction report of China's construction machinery industry in" released by CIC consultants shows that by 2008, excavators have become one of the slowest and fastest-growing varieties in China's construction machinery industry. In 2008, 77173 excavators were sold in China, with a year-on-year increase of 16.04% and strong demand