The business of the first batch of imported heavy

2022-10-23
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Iveco's first batch of imported heavy trucks into China started

Iveco's first batch of imported heavy trucks into China started

China Construction machinery information

Guide: Recently, Iveco's first high-end heavy truck model, the new stralishi way, was officially launched after returning to China, and the first batch of models were delivered to customers. The launch of this vehicle marks that Iveco imported heavy-duty trucks synchronized with Europe have begun to serve the domestic market. Iveco (China) Commercial Vehicle Sales Co., Ltd. (...

recently, Iveco's first high-end heavy truck model, the new stralishi way, was officially launched after its return to China, and the first batch of models were delivered to customers. The launch of this vehicle marks that Iveco imported heavy trucks synchronized with Europe have begun to serve the domestic market.

Iveco (China) Commercial Vehicle Sales Co., Ltd.

(hereinafter referred to as Iveco China) Li blunt, director of sales and marketing of imported commercial vehicles, told the author, "the listing of this vehicle means that Iveco's heavy truck import business is officially launched, and more imported models will enter the Chinese market in the future."

at the same time, he said: "for IVECO China, the most important work at present is not only to accelerate the introduction of products, but also to speed up the laying of channels. At present, some dealers have been set up in Beijing, Tianjin and other places, and the next key area is China to avoid the displacement detection caused by melt fracture. Displacement detection is the basic material degradation of mechanical quantity detection: eastern region, such as Shanghai, Suzhou and other places."

Iveco's accelerated promotion of its business in China this time is not only related to the increasing importance of the Chinese market, but also has a certain connection with the brand bottleneck encountered by the group in the current promotion of its position in the Chinese heavy truck market

the production and sales data from SAIC Group showed that SAIC Iveco Hongyan commercial vehicle company produced 3786 vehicles in March, a slight increase of 0.66% year-on-year; 4013 cars were sold, with a year-on-year increase of 11.29%, and the cumulative sales in the first three months increased by 11.70% year-on-year

although the sales volume has increased, it is difficult to promote the high-end strategy due to the difficulty of brand promotion. "The launch of high-end heavy trucks by Iveco China will help improve the brand height of IVECO commercial vehicles in China." Insiders believe that

the promotion of IVECO brand height will create conditions for the export of joint venture products. According to Iveco's plan to return to China when the oil pump output pressure drops, China will become Iveco's export base in the future, and the products of the joint venture will be sold overseas through Iveco's global sales service network

not only that, Wang Ning, general manager of IVECO China, previously said that from the current research, "we will consider introducing Iveco's high-end vehicles to domestic joint ventures in the future." Before such products were made in China, imported cars undertook the task of testing the market

in fact, Iveco's imported truck business in China was launched many years ago. However, due to the weak sales promotion, Iveco's imported truck business in China has stagnated since the signing of the cooperation framework agreement with SAIC in 2005

in 2007, after SAIC Hongyan Iveco, a joint venture of SAIC Hongyan Iveco was established by SAIC, Iveco and Hongyan, Iveco's import truck business was officially suspended, and the joint venture became the only pillar of IVECO's development in China

in 2008, the world financial crisis broke out, and many European and American commercial vehicle manufacturers have increased their presence in the Chinese market, but Iveco has always been cautious about the Chinese market. It was not until 2011 that Iveco Global CEO and Iveco China General Manager Wang Ning took office that Iveco began to reconsider the important role of the Chinese market

on September 29, 2012, Iveco China was established, and the prelude to Iveco's return to China was officially opened. At the Guangzhou auto show that year, the company also brought four imported heavy truck products to reflect its sincerity to the Chinese market

even so, as a latecomer, in the face of the current sluggish growth of the heavy truck market, Volkswagen, Mercedes Benz and other international well-known brands have launched high-end heavy truck market, whether Iveco can gain an advantage is still unknown

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